Then, in 1914, Heuer offered their first wrist-worn chronograph.īy the 1960s, Heuer watches were so thoroughly enmeshed with auto racing that it’s hard to find a photograph of Formula 1, Indy, or GT racing from that era in which their logo isn’t visible. However, Heuer was most famous for making chronographs, starting with dashboard clocks used in both cars and planes. Soon after, he was patenting unique mechanisms, some of which still operate in many mechanical wristwatches today. In 1860, long before Techniques d’Avant-Garde (TAG) purchased a majority stake in the company (which was subsequently gobbled up by the LVMH Group), Edouard Heuer set up his eponymous watch manufacturing company in La Chaux-de-Fonds, Switzerland. It's a brand with a history worth exploring and a modern collection worth dissecting - whether you're a collector or in the market for a first "nice" watch. With strong motorsport associations and a number of bonafide icons, TAG Heuer is especially known for chronographs, and it's a giant in the watchmaking world. Many longtime watch collectors will tell you that their first "nice" watch was "a TAG" - or that their first watch obsession was a vintage Heuer. In general, having your watch checked regularly by your Personal Jeweler or watchmaker and serviced according to the manufacturer's guidelines should keep it in excellent shape.Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Attempts by an untrained repair person may seriously damage the watch and can even invalidate factory warranties. Watches are super complex little machines and only an expert watchmaker should be trusted to get a watch back into working condition. Our best advice on watch maintenance is to never attempt do-it-yourself repairs, no matter how handy you are or how good the instructions are on Youtube. Also, while many watches are water resistant, few are truly waterproof, so if you find that moisture or dust has penetrated the case of your watch, bring it into your local Ben Bridge store where we can have one of our watchmakers clean it out for you. Give your watch a quick check on a regular basis, wiping down the face and bracelet with a soft cloth, checking the leather on a strap, and making sure that the strap or bracelet is firmly attached to the watch face.
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